Adverts for Irish Blood Transfusion Service
The brief for this project was to produce a series of three advertisements for The Irish Blood Transfusion Service.
The adverts will be used to encourage blood donation from the general public, with a special drive to seek rare blood types. Adverts will be placed in the national press, in the weeks coming up to Christmas. The adverts must run as a series and be a concept-driven campaign. Advertisements will be placed in The Irish Times (full page); in full colour in the Christmas Edition of the RTE Guide (half page), and The Irish Examiner (6 X 6 Advert).